Welcome!

Welcome to the website of eating-designer Marije Vogelzang and Proef design studio.

newsflash! From today on, Studio Marije Vogelzang has her own website! Check www.marijevogelzang.nl and win a signed copy of EAT LOVE!

On this current site you’ll find everything about Proef. Proef is the catering company of Marije Vogelzang but also a lovely place in the midst of a green park of the Westergas factory in Amsterdam. Here you find a cosy space that’s available for groups. We serve dinner, make great parties, host your marriage, Serve at your business meetings or… Right now we offer a delicious Winter menu. Interested? click on Proef Amsterdam to read all about it.

“Eating-design is to design from the verb ‘to eat’”.

Designers who work with the subject of food are often called ‘food designers’. According to Marije Vogelzang, food is already perfectly designed by nature. Instead, her designs focus around the verb ‘to eat’. Vogelzang is inspired by the origin of food and the preparation, etiquette, history and culture around it. For this reason, she doesn’t associate as a ‘food designer’, but as the first ‘eating-designer’ in The Netherlands.

“There is no material that comes as close to human beings as food”.

It is often thought that designers who work with food only design the shape of it. Vogelzang’s aim is to look at the content and background of the food as well, the shape is just a tool to tell a story.

“You put my designs inside your body”.

After 10 years of experience with food projects, Vogelzang has developed a philosophy consisting of eight inspirational points. They can be used as a tool to inspire designers and creatives about food. Eating design is a uncultivated area with an endless amount of possibilities. The eight point philosophy gives insight into where the possibilities of working with food can lead.

“Food goes to the stomach, but it can also activate the brain and can rouse strong memories and emotions”.

The eight points are:
- the senses
- nature
- culture
- society
- technique
- psychology
- science
- action

The eight point philosophy is thoroughly covered in Marije’s book EAT LOVE, which is now available in quality bookshops or through http://tinyurl.com/9k2ekf.

For more information regarding the philosophy behind Marije Vogelzang’s book, please send an e-mail to info@proefamsterdam.nl